Community Focused

When you’ve indulged in aspirational dreams about your real estate career, you may have envisioned yourself as the head of an office full of sharply dressed agents and their streamlined, uber-efficient assistants. Most agents probably don’t daydream about hiring a…

Most people have heard of a franchise before and at least sort of understanding what it is and why someone would join a franchise, and some of that information does translate to real estate — but when it comes to choosing a brokerage, most new agents especially…

The best and the worst thing about being your own boss as a real estate agent is that your career path is entirely in your hands. You can give yourself a promotion or stay at the same level forever if you so choose — you can move at your own pace and determine what the…

When everyone seems to be talking about the “r” word — recession — it can make homeowners nervous, especially if they’re not sure whether they want to move in the next couple of years or not. But because recessions are cyclical, we know a few things…

In a society where we refer to our homes as our castles, it makes sense that we also want to feel safe and secure in our residences. But as we spend more time inside looking at screens and less time outside making connections with neighbors, it also makes sense that many…

One of the most enticing aspects of choosing real estate as a career is the flexibility that it offers you. You can work as much or as little as you decide is right for you, and you can maintain those hours as long as they work for you.

Rent-to-own agreements have a bad reputation in the real estate industry, but is it deserved? Well, it depends. There are many different kinds of rent-to-own agreements, and each one can be modified and customized for the tenant and the landlord. Many rent-to-own agreements…

Selling a house isn’t exactly like selling any other piece of property; there’s no reference book on how much a home should cost because home value depends on so many different factors that vary widely from residence to residence. For this reason, when many…

When seeking new and different lead-generation strategies, you’ve probably come across the recommendation to host a real estate seminar for potential clients. It’s a common way for real estate agents to get their names and brands out into the community, meet…

There are two schools of thought when it comes to real estate agents publicly supporting charities. One school holds that this is a solid business strategy — it can help differentiate agents in crowded markets especially, and many clients like to feel good about…

You may know that more productive, successful real estate agents have assistants to help them manage the minutiae of the business — but how do you know if you’re there, yet? The question of when to hire an assistant can be a daunting one for many agents, and quite…

Buyers and sellers are becoming more and more educated about real estate transactions, but they also don’t know what they don’t know. As a result, agents have to answer more and more questions from buyers and sellers about their commission rates.